Product Marketing Manager

Austin, TX

Full Time

Mid Level

Who You Are:

You’re a strategic product marketer with a data-driven approach. You’re all about translating complex technical concepts into compelling messaging that resonates with customers. You’re a collaborator, working closely with product, sales, and engineering teams to drive go-to-market success. You’re focused on the ‘3 A’s’ when refining business strategies and evolving needs: analytical, aligned, adaptable.

What You’ll Be Doing:

In this role, you’ll work closely with cross-functional teams, including product, engineering, and demand generation, to craft compelling messaging, enable sales, and ensure market success.

Launch Products, Features, and Integrations: Work with cross-functional teams to plan and execute go-to-market strategies including integrated marketing campaigns.
Messaging & Positioning: Craft compelling, differentiated positioning and messaging for new capabilities that speak to both technical and non-technical audiences.
Sales Enablement: Help the sales team effectively communicate new capabilities by creating and updating launch-specific sales plays and materials such as one-pagers, pitch decks, and FAQs.
Market Research: Help gather and analyze market trends, competitive insights, and customer data to inform launch strategies.
Performance Tracking: Learn how to track launch success by measuring key performance indicators (KPIs) and using feedback to optimize future launches.

What You’ll Need:

3-5 years of experience in product marketing, marketing, or related roles within the cybersecurity industry.
A solid understanding of product positioning, messaging, content creation, and competitive analysis.
Background in cybersecurity, with exposure to and a basic understanding of the application security industry, including key challenges and trends. *This is highly preferred
Ability to communicate technical concepts clearly and effectively to different audiences.
Eagerness to learn and dive into product marketing, coupled with an interest in how application security products solve real-world problems.
Ability to work well with cross-functional teams and take direction from senior team members.
Comfort working with data to gather insights and inform decisions.
Familiarity with tools like Salesforce, Jira, and Tableau (not required, but a bonus!).
Interest in developing presentation skills and learning how to communicate with both technical and business audiences.

Who We Are:

Invicti is an application security leader protecting over 3,500 organizations worldwide through our DAST-first Application Security Platform. Our flagship products, Netsparker and Acunetix, enable security and development teams to continuously secure web applications through proprietary proof-based scanning and predictive risk scoring.

Why Invicti:

Your Health & Wellness Matters:

Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision, and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective on your first day.
Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more
Parental Leave: 16-week paid leave for birthing parent recovery, 4-week paid leave for non-birthing/bonding parent
401(k) Savings Plan:50% up to 6% company match with 100% annual cliff vesting

We Value Adult/Life Balance:

Hybrid or Remote Working*
Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued
Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate
Volunteer Time Off: 5 days of paid time off each year to participate in the volunteer activities of your choice

"At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry."

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Product Marketing Manager

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